Spa Retail Course

Course Overview

Spa retail has always been and will continue to be an integral part of a successful spa business operation. A well-planned retail boutique is an important component of a thoughtful spa experience. While spa retail has dramatically changed over the course of the spa industry’s rapid growth and popularity, the fundamentals to successful spa retailing remain unchanged. This course will equip students with the basic knowledge and best practices of spa retail design, operations, and analysis.

Topics include

• Advantages of retail
• Back to the basics
• The products
• Budget
• Spa and retail
• Selective retail partners
• Alternative income
• Management responsibilities
• Therapist responsibilities
• Staff support
• Tips on improving sales
• Frequently asked questions
• Train your staff to do sales
• Place products within reach
• Social media
• Manage inventory
• Stay in touch with clients
• Bundles and promotions
• Know your customers
• Lets SWOT
• Why bother to retail
• What’s stopping us from retail
• Create the need
• Reasons why retail sales are lost
• Consultation